Trade Talk

On Nov. 10, I had the privilege of taking part in the 2016 Trade Talk event at the 2016 National Association of Farm Broadcasters convention in Kansas City, MO. The annual event draws hundreds of broadcasters and nearly 100 businesses and ag-related groups for a one-stop shop opportunity for ag media to interview industry professionals. I was in attendance with fellow Land Pride team member Mark Decker. We shared space with Kubota who were represented by Senior Product Manager for Ag Tractors Kent Brown and Senior Product Manager for Hay Tools David Palmer.

This was my first time attending this event. I learned that it's been at the same location (the Westin Crown Plaza) in Kansas City, MO since 1977. The event itself was top notch. There was great conversation and great comradery because you were all there for the same purpose: To represent Ag and discuss its future.

I myself, being the Marketing Guy (the other 3 were product guys) got off easy with only 9 interviews. But one question stuck out. It came from Anne Hess with Carbon Media. She posed this question: "What is Land Pride doing to reach the young people in agriculture?"

Excellent question, Anne!

Land Pride has a social media presence that I would argue is Number 1 among our competitors. We try hard to reach young ag professionals on Twitter, Facebook, and YouTube. Most of them use mobile devices, if not exclusively, much more than the average bear. That's why Land Pride recently optimized our website for mobile devices. We partner with FFA groups -- most recently we supplied an FFA group in Kansas with Land Pride gear to wear at their national show. And one quirky thing I mentioned: we try to make our hats "cool." We have a grunge hat on our apparel site that the younger generation just loves!

Is that enough? I don't know. What I do know is that we need to keep young people involved in Ag. According to people who estimate such things, there are 7.4 Billion people to feed in the world and that number isn't getting smaller, folks.



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