Co-op Advertising

FIND 2020 CAMPAIGN ELEMENTS HERE
PLEASE NOTE: Dealer ads promoting the Land Pride Does That tractor/implement package must use one of our supplied dealer ads to guarantee coop reimbursement (product photo may be swapped for another LP product photo supplied from our website). Any other tractor/implement package ads must be submitted to kathy.cook@landpride.com for preapproval.

CLAIMS MUST BE SUBMITTED THROUGH DEALER ACCESS
Our Co-op advertising program is very simple and easy to use. Submit your claim online through DEALER ACCESS and receive your credit within a few days! Paper forms are no longer accepted. Co-op Credit Requests must be submitted within 45 days of ad placement. If you have any questions or problems submitting a claim, please contact lpcoop@landpride.com.

EASY TO USE! Land Pride offers dealers 50% Co-op allowance on local advertising up to $400 credit per print ad, or $400 credit per month of radio spots. See below for additional media and preapproval requirements. If all program rules have been met, your dealer account will be credited within a few days. Preapproval is required for any items not listed below and a preapproval number must be entered on the screen to continue the submission.

Printable rules can be found here.

APPROVED MEDIA

MEDIA REQUIREMENTS SUBMIT WITHIN 45 DAYS:
PRINT

• Local newspapers & local magazines only. No preapproval needed
• Preapproval required for direct mail or dealer publications
• $400 max. credit per ad
• Current product photo & logo must be present, along with product features or specs (must be a display ad, not classified ad)
• Ads may contain your tractor line (LP's portion will be prorated) but cannot include competitive implement manufacturers
• EXCLUSIONS: Yellow pages, classified ads (with or without photos), direct mail postage, multi-state publications, and *District Publishing ads

• Full page original
tearsheet
• Paid invoice from
publication
RADIO • Local stations only. No preapproval needed
• $400 max. credit per campaign/month
• Must mention LP 3 times in :30 commercial
• Ads may contain your tractor line (LP's portion will be prorated) but cannot include competitive implement manufacturers
• Notarized script
• Paid invoice from station
• Dates & times ad ran
ONLINE

• Preapproval is required. Send website link and artwork to lpcoop@landpride.com to verify
• $100 max. credit per month
• Ads may contain your tractor line (LP's portion will be prorated) but cannot include any competitive implement manufacturers
• Preapproval number MUST be noted on online Coop Request form
• EXCLUSIONS: Classified ads (w or w/o photos)

• Printed screen shot of
online ad within web page
• Paid invoice
• Dates ad ran
TV

• Local stations only. Preapproval is required
• Footage must be sent to lpcoop@landpride.com
• If preapproved, $400 max. credit per campaign/month
• Ads must show and mention LP 3 times in :30 spot & contain LP logo in trailer
• Footage may contain your tractor line (LP's portion will be prorated) but cannot include any competitive implement manufacturers
• Preapproval number MUST be noted on online Coop Request form

• Notarized script
• Paid invoice from station
• Dates & times ad ran
BILLBOARD

• Local billboards only. Preapproval or location and artwork is required
• $100 max. credit per month (for all combined billboards)
• Current product photo & logo must be prominent and fill majority of artwork space
• Billboard may contain your tractor line (LPs portion will be prorated) but cannot include any competitive implement manufacturers
• Preapproval number MUST be noted on online Coop Request form

• Notarized date/location from
billboard company
• Paid invoice
• Photo of billboard in place
SHOWS • Preapproval is required
• Reimbursement based on dealer level and equipment shown
• Preapproval request must be sent to lpcoop@landpride.com
• Preapproval number MUST be noted on online Coop Request form
• Paid invoice
• Photo of equipment at show